Artful Stroke is a Santa Barbara-based business offering painting classes and art tours, designed for both locals and tourists. The company needed a simple, effective online presence to highlight its services, attract new clients, and provide a seamless way for visitors to inquire about or book classes. The website consists of a landing page and a contact page, serving as the primary touchpoint for potential customers.
The challenge was to create a visually engaging website that immediately captures the essence of Artful Stroke’s creativity while keeping the user experience simple and intuitive. With limited real estate—just a landing and contact page—the design had to clearly communicate all essential information without overwhelming users. The site also needed to serve both beginners looking for a casual experience and seasoned artists seeking inspiration, making accessibility and clarity top priorities.
By focusing on a clean, intuitive layout, the website delivers key information quickly and effectively. The landing page features visually appealing design elements that evoke creativity while maintaining an easy-to-navigate structure. Clear calls to action guide users to explore available classes or get in touch for more information. The streamlined contact page simplifies inquiries and class signups, ensuring a seamless user journey from interest to conversion. Designed to be responsive across all devices, the site delivers a consistent and engaging experience for both desktop and mobile users.